Are Dofollow Backlinks the Gold Standard for SEO Success?
In the ever-evolving world of SEO, one term continues to dominate backlink discussions: dofollow backlinks. SEO experts and digital marketers often tout them as the gold standard for search engine success. But are dofollow backlinks truly the magic ticket to higher rankings, or is there more nuance to the story?
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Let’s break down what dofollow backlinks are, why they matter, and whether they truly deserve their superstar status in your SEO strategy.
What Are Dofollow Backlinks?
A dofollow backlink is a hyperlink that passes link equity (also known as “link juice”) from one website to another. These links tell search engine crawlers to follow the link and consider it as a vote of confidence for the linked website.
Unlike nofollow backlinks, which include a tag telling search engines to ignore the link for ranking purposes, dofollow links actively contribute to your site’s domain authority and visibility.
Why Dofollow Backlinks Are Important
Here’s why marketers obsess over dofollow links:
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They Improve Domain Authority: Search engines like Google use backlinks to gauge the authority of your site. More high-quality dofollow links = better authority.
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They Help with Page Indexing: Crawlers follow dofollow links, which can lead them to discover and index new pages.
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They Boost Keyword Rankings: Dofollow links from relevant sites can improve your visibility for targeted search terms.
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They Drive Referral Traffic: Beyond SEO, dofollow links can bring qualified visitors to your site.
My Experience with Dofollow Backlinks
When I first started optimizing content for SEO, I focused solely on publishing great articles—assuming traffic would follow. It didn’t. Then I turned to link building and got a few dofollow backlinks from reputable blogs. The difference was like night and day.
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Within 2 months, my blog's organic traffic jumped by 60%.
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Keyword rankings improved, especially for long-tail phrases I had targeted.
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I also noticed a sharp increase in domain authority according to tools like Ahrefs and Moz.
This hands-on experience confirmed what many experts say: dofollow backlinks are powerful—but only when earned from trustworthy, relevant sites.
Are Dofollow Links the Only Standard?
While dofollow backlinks are crucial, SEO success isn't just about link juice. Here’s why:
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Context matters: A dofollow link from an unrelated spammy blog won’t help and could even hurt your rankings.
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Nofollow links have value too: They can drive traffic, build brand awareness, and occasionally still contribute to rankings in indirect ways.
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Content is still king: You need strong, relevant content that people want to link to.
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Technical SEO & UX: Fast load times, mobile-friendliness, and user engagement also play key roles.
So, yes, dofollow backlinks are a gold standard—but not in isolation.
Best Practices to Earn High-Quality Dofollow Links
Here’s how to get dofollow backlinks the right way:
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Guest Blogging: Contribute to high-authority blogs in your niche.
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Create Linkable Assets: Infographics, in-depth guides, and original research attract natural links.
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Use HARO (Help A Reporter Out): Respond to journalist queries for a chance at a backlink.
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Broken Link Building: Find broken links on other websites and offer your content as a replacement.
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Collaborate with Influencers: Co-create content that links back to your site.
FAQs
Q1. Are all backlinks dofollow by default?
Yes, unless specified otherwise (with the rel="nofollow" attribute), most links are dofollow.
Q2. Can nofollow links hurt SEO?
Not directly. They don't pass link equity but may bring referral traffic and brand exposure.
Q3. Should I buy dofollow backlinks?
Google discourages buying links. Focus on earning them through high-quality, ethical strategies.
Q4. What is a good number of dofollow backlinks for SEO?
It’s not just about quantity—quality and relevance are more important. A few links from high-authority sites can outperform dozens of low-quality ones.
Q5. How can I check if a backlink is dofollow or nofollow?
Use tools like Ahrefs, Moz, or browser extensions like “NoFollow” to inspect the link attributes.
Final Thoughts
Dofollow backlinks remain one of the strongest ranking signals in SEO. But while they are critical for improving search visibility, they should be part of a well-rounded strategy that includes content quality, technical optimization, and user experience.
Remember: it’s not just about chasing links—it’s about earning trust online.
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