How To Get Backlinks: 15 Strategies That Scale

Backlinks remain a crucial factor in SEO, helping websites improve rankings, drive organic traffic, and establish authority. However, not all backlinks are created equal. The key is to build high-quality backlinks at scale. Here are 15 strategies to help you achieve that:

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1. Guest Blogging

Contribute high-value guest posts to authoritative blogs in your niche. Ensure your content is informative and includes a natural link back to your site.

2. Broken Link Building

Find broken links on relevant websites and offer your content as a replacement. Use tools like Ahrefs or Check My Links to identify broken links.

3. Resource Page Link Building

Reach out to websites that list useful resources and request the inclusion of your content if it adds value.

4. Skyscraper Technique

Find popular content in your industry, create a better version, and reach out to those linking to the original piece.

5. Unlinked Brand Mentions

Use tools like Google Alerts to find mentions of your brand that do not include a link. Contact the website and request a link.

6. HARO (Help a Reporter Out)

Respond to journalist requests for expert insights and get featured on high-authority sites with backlinks.

7. Create Infographics

Design engaging infographics with useful data and share them with bloggers and publishers who might embed them with a backlink.

8. Publish Original Research and Case Studies

Create industry-specific reports, surveys, or case studies that others will reference in their content.

9. Leverage Business Directories

Submit your website to high-quality directories such as Google My Business, Yelp, and niche-specific directories.

10. Participate in Roundup Posts

Find bloggers who do expert roundups and offer your insights to be included along with a backlink.

11. Utilize Social Media & Content Syndication

Share your content on platforms like LinkedIn, Medium, and Reddit to increase exposure and attract backlinks.

12. Build Relationships with Influencers

Connect with industry influencers, engage with their content, and collaborate to earn links naturally.

13. Offer Testimonials

Provide testimonials for products or services you use, as businesses often link back to your site in return.

14. Use Podcast Guesting

Appear as a guest on relevant podcasts and get backlinks from show notes and website pages.

15. Conduct Expert Interviews

Interview thought leaders in your industry and publish the content. They are likely to share and link back to your website.

Final Thoughts

Building backlinks at scale requires consistent effort, valuable content, and strong relationships. Focus on high-quality, ethical strategies to ensure sustainable SEO growth. Start implementing these tactics today and watch your website climb the search rankings!

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